Digital Marketing Campaign for Hotel SATEL
Comprehensive digital marketing strategy and campaign development for a boutique hotel in the Slovak mountains, focusing on increasing direct bookings and brand awareness in the competitive hospitality market.
Project Details
Digital Marketing Strategy
2024
Poprad, Slovakia
The Challenge
Hotel SATEL needed to differentiate itself in a saturated market while appealing to both local and international guests seeking authentic mountain experiences.
My Approach
Market research and competitor analysis in the Slovak hospitality sector
Brand positioning strategy emphasizing authentic mountain hospitality
Multi-channel digital campaign including social media, email, and content marketing
Guest journey mapping and touchpoint optimization
Performance tracking and analytics implementation
Results & Impact
40% increase in direct bookings within 6 months
60% growth in social media engagement
25% improvement in average booking value
Featured in Slovak hospitality industry publications