Brand Identity & Guest Experience Design
Developing comprehensive brand strategies for hospitality businesses, focusing on creating cohesive guest experiences that align with brand values and market positioning.
Project Details
Branding & Strategy
2024
Europe
The Challenge
Creating distinctive brand identities that resonate with target audiences while ensuring consistent implementation across all guest touchpoints.
My Approach
Brand strategy development and positioning workshops
Visual identity system creation including logos and guidelines
Guest journey mapping and experience design
Touchpoint audit and brand consistency implementation
Staff training materials for brand delivery
Results & Impact
Developed 3 complete brand identity systems
Created comprehensive brand guidelines for hospitality businesses
Designed guest experience frameworks adopted by multiple properties
Improved brand recognition and guest loyalty metrics